One of the easiest ways to connect is though a genuine compliment. NAIL IN THE COFFIN: WHY KICK AN INDUSTRY WHEN IT’S DOWN? Ahead of the implementation of prices, convey all your salon guests. It’s being ready with a “no, thank you,” at the register, a “no, thank you” to the perfume spritzer, and a “no, thank you,” when asked if we want fries with that. Sell gift cards or gift certificates. A nail salon business can increase its revenue by upselling customers with additional services and selling premium nail care products. When salons want to drive more foot traffic and increase their customer bases, serving up wine along with manicures, pedicures, and blowouts is one way to revamp a nail salon marketing strategy. Be sure to actually like what you’re complimenting; that’s key. Asking smart questions about your client’s life can clue you in to her lifestyle, activity level, and what she may be lacking in the home care department. (Statista) #2. If you want to give a holiday gift, make it something special that won’t cannibalize your January and February retail sales. stLight.options({"publisher":"wp.a709caa0-8ae0-46c8-bc81-0c87bb18cddb"});var st_type="wordpress4.3"; THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES, The annual round up of Black Friday deals is live, @rachel.messick is absolutely killing the nail gam, Smile! It’s going through the motions when we’re checking out at a store. Have them give you objections to the products, so when a client actually does this, you’re prepared with … Neither can we. She’s suddenly transformed into a perfectly moisturized glamazon? In 2016, approximately 21,000 salons closed their doors, according to Salon Today. Good luck! I’m going to pass this time,” that’s fine. Once the client has decided to buy, stop asking them questions. What’s more, finding the money to invest in state of the art salon equipment in order to compete with bigger businesses is hard. There is no room for fake in this equation. On the other side of the coin, some have had a hard time getting clients to purchase from the salon over the drug store, and have abandoned their retail programs entirely. If you’re thinking of getting your hair or nails done right now, take the proper precautions. Ok, you don’t have to take it quite that far, but helping your client picture this product in her daily routine is essential to making the sale. But unless your prices keep pace with your costs, your growing experience, and inflation, you’re going to be losing financial ground. Offer a diverse retail assortment: Probably the easiest way to increase the number of sold items during a salon visit is to offer a retail products that complements the service done in the salon. 1. “This cuticle oil is going to change your life, and I can’t wait to see how great your nails look at your next appointment.” Thank your client for their purchase and reiterate the usage directions. Once you’ve shown them the solution to their problem, shared the features and benefits of the product and how it directly meets their needs, it’s essentially a given that they have to have it. We want to make people feel beautiful, delight them with our skills, and to be seen as a nail care destination for our clients. Resist the urge to overwhelm your clients with a lobby that looks like a craft fair. Once the service has finished, and you’re ringing up the total sale, use your confirmation statement again. There is little capital needed to open a salon since it is primarily a service industry. Once you’ve narrowed in on the category your client needs; color, moisture, treatment, etc, offer them two to three options in that category and relate the features and benefits of the product back to their personal life. Some salons and nail technicians can build their retail sales with ease, and have created a culture where clients view the salon as a resource for their home care needs. Photo: @a, Follow me down a winding road Implement a “frequent flyer” program. In a small service business, such as nails, repeat clients are your bread and butter. The first and foremost channel for communicating new prices is your salon! Driving salon sales is based on memorable impressions your employees make on customers during interactions and influences the potential for return visits. Amenities Because you are […] Required fields are marked *, Best Strategies To Improve Your Nail Salon Traffic. It is our job as business owners and pros to break the script and begin a conversation with our client that doesn’t come with predetermined responses. Use an editorial eye to only sell items that make sense for YOUR clients. Offer gift cards at a discount. If you want to give a holiday gift, make it something special that won’t cannibalize your January and February retail sales. Is she a busy mom who doesn’t take time for herself, thus needing a cuticle oil ritual as a personal investment every night before bed? There is a certain script that we’re used to as customers. Your email address will not be published. Generally, as a nail tech population, we shy away from the term “sales,” since it isn’t the reason we joined the beauty industry. Salon retail is a hot topic. Are you looking for creative ways to make money and boost your nail salon business? Other salons can become a bazaar all they want. 6 Strategies Guaranteed to Boost Revenue for Your Hair Salon. Another thing to remember in this point of the sale is to not use a lot of questions. Most hair and nail salons have an established customer base. We’ve helped hundreds of salons, beauty services, and med spas over the past 20 years and have successfully demystified salon advertising for you! We’d love to hear from you in the comments, along with what additional info about retailing  and skill-building you’d like to see on The Nailscape. In order to entice new customers, you’re therefore going to have to rely on your imagination—and the seven strategies below: Charge reasonable prices. Closures could be one reason why online nail product sales are skyrocketing. A referral program is only effective if customers know … Can you imagine why she left and entered the world of nails, nail art, and deciding her own schedule? Even if the item being offered is something we want, our reflex to say no is stronger. Here are 22 proven-to-work salon promotion ideas you can copy and use to grow your salon starting now! Turn a half empty appointment book to full by building clientele as a nail technician. 4. When you first start a nail salon, trying to entice clients away from established businesses can present a real challenge. Confirming your client’s decision to buy is as easy as saying “I really think this is the perfect solution for you.” Hearing your expert opinion again reinforces your client’s decision and helps them feel good about their choice. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. 8. Once retailing starts to “click” with your clients, the temptation can be to start selling phone cases, home décor, and reusable totes. Considering COVID-19, a salon may present some serious risks. In the U.S., the salon and spa industry boasted more than 1.2 million businesses bringing in more than $57 billion in sales, according to a 2019 Professional Beauty Association (PBA) report. Beauty salons, which may offer nail care services at some locations, contribute another $5.16 billion to the industry. Find out something about your client – ask questions. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. We want to share with you a tried and true method for increasing your salon’s retail sales that you can start today.THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Important Nail Salon Industry Statistics #1. About $8.5 billion was spent on nail salon services in the United States in 2017. One big mistake novices make when selling something is second guessing the client’s decision to purchase. The average price for nail salon services in the United States is $20.93. Just as restaurants can t profit simply from selling entrees, salons can t profit simply from selling basic services. As nail care experts, our clients expect that we know how to correct and beautify their nails, no matter the original condition, and the know products needed to maintain salon results between visits. Nails: @matros. In order to entice new customers, you’re therefore going to have to rely on your imagination—and the seven strategies below: As a final note, once the new customers start coming in droves, make sure you become more efficient with scheduling. How lucky! Stay current on nail trends and stock new nail polish colors and products so you can offer your customers the latest... 3. Browse Related Reports: Global Sun Care Products Market 2016-2020 Salon owners, particularly those with no business education, tend to evaluate their competition based on nothing other than the fact that they are also nail salons, and that’s the wrong way to evaluate a competitor. It sounds insane, we know, but better to sound unsure and weird in the mirror than in front of your clients. Trust us, there is nothing more personal than holding someone’s bare foot, assessing their skin and nails, and making a product recommendation to correct a condition or maintain a result. Give your sales a bump by offering discounted gift cards. 2. Identify the things that aren’t working (outdated scheduling template, improper/broken equipment, outdated products) and … So we’re going to impart this knowledge to even the most anti-retail readers we have, because nail salon retail is a massively untapped resource that you deserve to have working in your favor. “You deserve a little present for yourself – I know you work so hard.” Visiting the nail salon is an indulgence, so help your clients indulge themselves with the products you carry. Beyond Covid-19: A Simple Guide to Take Your Business Online, Local SEO 101: Why Local SEO Matters & How to Start for Small Business, How to Prepare your Restaurant for Re-Opening after Covid-19, Best Practices to Prepare Your Nail – Spa Business for Reopening after Covid-19, The Ultimate Local SEO Guide for Small Businesses in Canada – Free PDF Download, 8 benefits of having professional photography for business, Restaurant Digital Marketing Guide for Beginners – PDF Guide Free Download, Local Event Marketing: How this Traditional Marketing Strategy Can Help Your Digital Business, The True Values Graphic Design Brings To Your Customers. Best Promotions for Boosting Sales. Not only can these clients provide the bulk of your income, but they can also provide … . Photo credit goes to Gina at Twinkle Farts! 1. You’ll want to make sure you have an assortment of brand that complement each other vs. compete with each other. She catches her reflection in the mirror and what’s that? Retail sales are a great way to pad your slower months, and improved selling skills will spill over to other parts of your business – upselling services, pre-booking appointments, and raising your service prices. For some people, spending an hour at the nail salon getting a manicure or pedicure is the ideal way to relax.In fact, that seems to be the case for many people because Americans spent almost $9 billion on manicures and pedicures in 2017. For example, a typical “discount” salon offers a full set of nail enhancements for $12-30. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES, What are your strengths and weaknesses when it comes to selling retail? That being said, the manicure and spa industry is incredibly competitive. Avoid giving away items you retail as gifts. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. var switchTo5x=true; 1. 3 Tips on How to Promote a Nail Salon Business Maximize social media. But we want to challenge the notion that selling relevant items to our clients somehow makes the relationship more transactional and less personal. Expand Your Menu of Services and Treatments. First, forget the used car salesman attitude about selling in your salon. A nails salon or nails bar as some people like to call it, is a specialty beauty salon trade that primarily offers nail care services such as manicures, pedicures, and nail enhancements. 2. Just chalk it up to learning and hone your technique for next time. You will hear “no” more often than you care to. Improve the Exterior of Your Salon. This reinforces the idea of actually using the product, and creates a little bit of accountability for home care, since they know you’ll be looking for improved nails on their next visit. Use Facebook, Twitter, YouTube, Pinterest, and other social media pages to promote your discounts. Your email address will not be published. This is your chance to share your knowledge, which also helps solidify your position as a nail expert. Sales takes practice. Give a small candle or an … Even if the item being offered is something we want, our reflex to say no is stronger. You already found out everything you need to know during the ask questions phase. For example, if a client needs to be using cuticle oil religiously, make the recommendation that she take one home with her today and share that the safflower oil in the product will penetrate the nail plate and allow her nail coating to stay flexible, and last longer. Frequent “nail-ista” program. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES. Here is the sales training 101 tip you must do: train your people to stop in front of a display and recommend products to the customer. Become a major moneymaker and host 3 different promotions to increase your clientele and increase profits! That’s what turns a product suggestion into “being sold.”. You already have the customer in the salon, they are right in front of a salesperson so it’s time to increase their purchase. Our Target Market receipts from barbershops totaled $2.1 billion; beauty salons at $20.8 billion; and nail salons at $2.5 billion. There are many best practices for gaining and developing selling skills, but the one that matters is that you try it. One of the greatest challenges of running a salon is discovering unique ways to increase business without giving away services or retail for reduced prices (or for free!). Opening their decision up to more questions will allow them to question whether they really NEED that hand cream. Does she have dry heels but no heel cream? Often, we can answer “no, thank you,” without even thinking, as we dash our way through a store unencumbered. Increase your prices slightly if you are on the lower end. You may not know this, but Ashley used to train hundreds of people how to sell effectively at one of those big box retailers that opens at 6:00pm on Thanksgiving night. Help your client picture what a wonderful world it will be when she steps out of the shower and onto her memory foam bath mat. Designate an area where you will keep all of your clients information, computer/filing cabinet/phone etc. Practice saying your confirmation statements out loud. Surefire Ways to Boost Your Salon. Whether your salon already sells merchandise or you are considering adding a retail section in your salon, here are a few ways to improve retail sales: Avoid the typical sales pitch – We all hate the ‘cold call’ sales pitch, and your customers do too. That being said, you can also overwhelm your client with choice – which we’ve all seen when it comes time to pick a color. Don’t get discouraged. As a salon owner, it’s super important to stay on top of new trends and styles for two reasons: one, because your clients will be asking for them, and two, because new treatments and services will expand your repertoire of services offered. Suggest kindly, “I noticed your hair seems a little dry. It is much easier for nail salons and mobile nail salons to increase their revenues by diversifying as against increasing the scope of their market. 3. According to the NAILS 1994 Fact Book, service prices have barely increased in … Learn how to market your nail salon to stand out from your rivals with these top marketing tips – from the Solopress team and owner of Essex salon, Hartes Beauty. We outline several coronavirus tips for salons, showing ways that hair salons, barbershops and spas can keep clients close while we’re all being asked to shelter in place. These are the people who reliably turn to your shop again and again for the services they need. Adding sales to the equation can seem to cheapen the relationship we have with our clients and we at The Nailscape completely understand that viewpoint. Selling is all about creating a connection with someone in under 10 seconds, so most of us are at an advantage since we have a captive audience and an established relationship with our clients. CONSIDER THE SOURCE: HOW TO FILTER OUT BAD INFORMATION, THE UNCERTAIN FUTURE OF THE NAIL INDUSTRY. Allinbrand specializes in website development, graphic design and online brand awareness. How do you approach your clients about purchasing an item from you other than a service? If it works for them, great. Polaroid moon n, When it comes to wearing masks... Just please for, Feeling wavy, like what day is it? Retail Training – Practice Makes Sales If you’re still uncomfortable retailing, we suggest starting off by trying to sell a product to your friend or another stylist in the salon. Promote your referral program. Create a referral program. She reaches for her heel cream and takes a beat to breathe in the lovely peppermint scent. New customers don’t like to be left waiting, so if you’re overbooked consistently, they’re likely to get frustrated and turn to someone else. Find something about your client that you really like, from her purse to her nail beds, and compliment her on it. Getting your client talking also frees you up to concentrate on performing the service efficiently, and can help you plant the seed for a recommendation a little later on in the appointment. Raise Your Prices. Put out the price increase notice on your salon door, reception area, mirrors, and wherever it can catch their eye. For the purposes of this discussion, we won’t be touching on professional products in retail settings, as that is a different topic entirely, for another post. If your salon doesn’t look attractive from the outside, clients won’t go inside. THE EASY WAY TO INCREASE YOUR SALON RETAIL SALES Avoid giving away items you retail as gifts. Obviously, no one should feel forced into buying something, so if you hear “you know what? Offer only high quality items in your salon. In order to make more money, you need to sell add-on services that can increase your bottom-line profits in as little as two minutes time. There is no topic people like to talk about more than themselves. Concentrate on mastering what works for you before adding superfluous items. Our top 5 tips can increase your salon business overnight! Give a small candle or an appointment calendar instead of a mini cuticle oil. Growing your salon with fresh new leads and increased revenue doesn’t have to be hard. No one likes the feeling of being sold to, and we are not going to advise you to put on an “air” or change your rapport with your clients. When salon-goers are looking for their new salon, sometimes they determine that by driving by and seeing the exterior of a salon. New businesses are constantly opening, and many spas incorporate nail treatments into a larger menu of services. It is also needed to know that in most cases, nail salons also offer skin care services. Running a nail salon brings much competition. 1. We could get into so much more content about successful retailing, but in the interest of keeping everyone awake, we’re going to stop here. You’re on candid camera! Give clients a … Consider the steps a customer goes through during a typical cut and color service: Checking in at the front desk Learn about the Beauty Salon, Hair Salon, Nail Salon and hair care services industries and find information on how to start a Beauty Salon business.Don’t forget you can receive free or low-cost training and free professional business advice from your local Small Business Development Center!. It’s your most obvious option, but likely one of the hardest to do. In the short-term, discounting might seem like a quick, easy way to bring more clients to your salon. After all, they have built up numerous positive reviews and a secure local reputation, and you haven’t. Setting up clients with a home care routine will actually make your job easier, as each visit isn’t a total tear down and rebuild. In order for your salon to succeed, you constantly need to build its best aspects (customer service, product offerings, and marketing) in order to carve out your market share. What was the result? Since salons already use high-end products, it’s easy to sell these to customers who want to take better care of their nails at home. Providing clients an all-star salon experience keeps patrons happy and your shop successful. Running a nail salon can be incredibly rewarding—it’s creative, dynamic work and you get to meet great people along the way. Get a free Beauty Salon, Hair Salon, Nail Salon business plans template on our Business Plans page. Compare your prices to those of competitors. People want to feel good about spending on themselves, so a conspiratorial tone also helps. Also, convey that charges will be more the next time while billing. Try the five steps above as many times as you can, and as you work on it, you’ll naturally hone your craft. It is a truth universally acknowledged that people like choices versus a singular option. When it comes to boosting your hair salon’s revenue, selling gift certificates isn’t just a good idea, it’s a ... 2. Have you tried it before? Some nail salons include complimentary services such as retailing manicure and pedicure related cosmetics and beauty products, and grooming services amongst many others. How to Increase the Income for a Nail Salon 1. Good time management is essential to keeping your salon running smoothly and ensuring your customers remain satisfied. Premium salon brand nail polish sales in the US were almost equivalent to 30% of the total nail polish sales of the market in 2014. But if you want to take your establishment to the next level, it’s also important to find ways to increase your walk-in traffic. There is a growing popularity of day spas that include these services and that may account for the increase in sales on the hair and salon industry. Clients evaluate salon and spa experiences partly on your hair, nail, face, and/or body services. Giving away what you normally expect your clients to purchase will only devalue the item in the client’s eyes, and increase the amount of time between purchases. If you’ve never tried retailing in your salon before, it will take time to change the culture. Amongst many others as customers but better to sound unsure and weird in the peppermint. Salons can t profit simply from selling basic services the sale is to not use a lot questions... 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